The Global Campaign to
Combat Ageism’s story

Let’s talk about something important:

Ageism.

It's a big deal for creating a fair world where we respect and protect the dignity and rights of every person.

Think about it: age is often one of the first things we notice about someone, just like gender and race.

We tend to categorize people based on their age, and that's where ageism comes in.

It's all about the stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) directed at others or even ourselves because of age.

But here's the thing:

If we change the way we think, feel, and act towards age and ageing, it benefits individuals and societies, creating a world that's better for everyone.

Check out the first United Nations Global report on ageism.

It brings together the best evidence on the nature and impact of ageism, along with strategies to combat it.

Ageism affects us throughout life in different ways.

Maybe you've been made fun of or denied opportunities because of your age.

It's pervasive and sneaky because it often goes unnoticed and unchallenged.

Shockingly, one in two people globally holds ageist views against older folks, and in Europe, younger people report more age discrimination.

And ageism isn't just hurtful; it has serious consequences for health, well-being, and human rights, costing societies billions.

For older people, it's linked to poorer health, social isolation, financial insecurity, and even premature death.

Younger people experience ageism too, in areas like employment, health, and housing.

Here's the kicker: the way we think about our own ageing affects our future health and well-being.

Ageism interacts with ableism, sexism, and racism, compounding disadvantages and holding people back from reaching their full potential.

But, good news! We can combat ageism.

The World Health Organization’s Global Campaign to Combat Ageism (#AWorld4AllAges) is taking action.

We’ve identified three strategies that work: policy and law, educational activities, and intergenerational contact interventions.

The Campaign also has practical tools and resources ready to go, based on the best evidence.

And guess what? We all have a role to play in this.

Governments, civil society organizations, academics, businesses, and individuals—everyone can help enforce policies, provide education, and foster intergenerational connections.

By fighting stereotypes, prejudice, and discrimination, we can boost economic development, tap into intergenerational knowledge, and create a fairer, healthier, and happier world for all ages.

Let's make it happen!